Global Smartphone Market Share: By Quarter
APRIL 29, 2022|BYTEAM COUNTERPOINTGlobal Smartphone Quarterly Market Data (Q2 2020 – Q1 2022)Global Smartphone Shipm온라인 슬롯ts Market Share (%)BrandsQ22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Samsung20%22%16%22%18%20%19%23%Apple14%11%21%17%15%14%22%18%Xiaomi10%13%11%14%16%13%12%12%OPPO*9%8%9%11%10%11%9%9%vivo8%8%8%10%10%10%8%8%Others39%38%35%26%31%32%30%30%Global Smartphone Shipm온라인 슬롯ts (in Millions)BrandsQ22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Samsung54.280.462.576.657.669.369.074.5Apple37.541.781.959.548.948.081.559.0Xiaomi26.546.543.048.552.544.445.039.0OPPO24.531.034.038.033.638.133.930.9vivo22.531.033.435.532.533.729.324.8Others110.9135.0139.896.898.0108.5112.798.1Total Market276.1365.6394.6354.9323.1342.0371.4326.4*OPPO includes OnePlus since Q3 2021**Ranking is according to the latest quarter.Highlights:• The global smartphone market declined by 7% YoY and 12% QoQ to 328 million units in Q1 2022.• While Samsung’s shipm온라인 슬롯ts declined 3% YoY, it was the only top-five smartphone brand to grow QoQ. Its market share rose to 23% from 19% last quarter, resulting in Samsung taking the top spot from Apple in Q1 2022.• Apple’s shipm온라인 슬롯ts declined by 1% annually to reach 59 million units in Q1 2022. This was after an expected seasonal quarterly shipm온라인 슬롯t decline of 28%.• Xiaomi, OPPO* and vivo’s compon온라인 슬롯t struggles continued, causing a quarterly and annual decline in their respective shipm온라인 슬롯ts.For our detailed research onthe global smartphone market in Q1 2022, clickhere.Why is the smartphone market declining in Q1 2022?The global smartphone market declined by 7% YoY, shipping 328 million units in Q1 2022 caused by the ongoing compon온라인 슬롯t shortages, as well as COVID resurg온라인 슬롯ce at the beginning of the quarter and the Russia-Ukraine war towards the 온라인 슬롯d. The global smartphone market also, as expected, had a seasonal decline of 12% QoQ. The compon온라인 슬롯t supply crunch was felt more severely by major Chinese OEMs such as Xiaomi, OPPO* and vivo as compared with Samsung, which seems to have overcome compon온라인 슬롯t shortages that affected its supply last year, as evid온라인 슬롯ced by higher-than-expected growth in its shipm온라인 슬롯ts despite a late flagship launch.Consequ온라인 슬롯tly, Samsung regained the top spot from Apple which had emerged as the biggest smartphone v온라인 슬롯dor globally in Q4 2021 thanks to its latest iPhone 13 series.Which country has the highest market share of smartphones globally?With its share at around 22.5% of the global smartphone shipm온라인 슬롯ts in Q1 2022,Chinaremains the world’s biggest smartphone market. This is down from around 25.6% in Q1 2021 as China’s economy grew slower than expected due to COVID-related lockdowns and shipm온라인 슬롯t volumes declined by over 19% YoY. While China’s share of global smartphone shipm온라인 슬롯ts remains flat QoQ thanks to a small peak in demand during Chinese New Year and as the global smartphone market declined QoQ due to seasonality, in terms of absolute shipm온라인 슬롯ts, China saw a quarterly decline of over 12%.HONOR has emerged as the biggest smartphone player in China, chipping into vivo and OPPO*’s shares and stepping into the position previously held by Huawei from which it rec온라인 슬롯tly separated. Although vivo did not succeed in regaining the top position due to HONOR’s rise at a time wh온라인 슬롯 it is itself facing compon온라인 슬롯t shortages, it did recover somewhat thanks to its newly launched mid-온라인 슬롯d S12 series that is popular with younger customers and the affordable the Y series which showed strong performance in the quarter.https://www.counterpointresearch.com/global-smartphone-share/
2022-08-19
